Visualize unbiased qualities of the real estate market in a heatmap form using propPITCH, Propre’s data provision services
The ultimate sales promotion tool.
The days of salespeople going into the field blindly are over. Find and plan marketing tactics scientifically, based on factual data* and make an effective pitch!
* The sample data displayed is currently from condominiums only. Data from detached houses and land are not included.
Easy access to information that can address questions from everyone.
Where is the sales product most likely to find buyers?
Heat map analysis visualizing price/size and liquidity
Let's pitch to property owners or condo management associations how much the products may contribute to the properties with scientific reasoning!
If the targeted tenants are new graduate females living alone who are likely to be concerned about security, select ‘auto-lock systems’ and ‘intercoms with TV monitor’. If you want to sell smart keys more efficiently, select ‘smart keys’ and ‘card locks. The combination of your own products, related products, and competitive products as parameters gives depth to your analysis.
The following is the result of an analysis in the 2km radius centered at Shiba 3-chome, Minato-ku Tokyo as an example with propPITCH. On the assumption that the tenant is a female living in a studio condo nearby her workplace, ‘Auto lock’ and ‘surveillance camera’ as parameters. Experience the potential of propPITCH first.
Creating a heatmap is extremely easy. You'll get the information you want in three steps.
Locate an area by central point, radius or address
Select property characteristics (Year built & floor plan)
Specify parameters (Property Features)
Parameters tell a story
Let’s take a studio-type condo unit around Shibuya Station for example. What feature contributes to increasing the profitability of the property? A delivery locker? Or automatic door lock? You will find out important features in terms of increasing profitability in the selected area.
Heat Map Analysis
The impact of the selected parameter(s) on price/size and liquidity are visible in a heat map.
You can download the data underlying the heat map in CSV format.
You can find out the key parameters (property features) contributing to an increase of rent or price per size in the selected area.